Course Description
Learn to turn imperfect business data into a decision-ready strategy. This course moves you from purpose to evidence, evidence to analysis, and analysis to action across four interconnected modules: Foundations of Business Intelligence, Building Trustworthy Data, Advanced Analysis and Judgment, and Turning Analysis into Action. Working from a continuing applied case, you will frame strategic questions, integrate and govern data from multiple sources, apply advanced analytical methods with appropriate caution about what the evidence can support, and communicate findings persuasively to nontechnical decision-makers. Each module produces a professional artifact that stands on its own and can be integrated into the culminating Business Intelligence Strategy Report.
Course Objectives
By the end of this course, you will be able to:
- Evaluate the role of business intelligence in organizational decision-making and identify the data sources, tools, and analytical approaches appropriate for a given strategic question.
- Apply data integration and transformation techniques to consolidate information from multiple sources into a coherent dataset ready for analysis.
- Analyze business datasets using advanced analytical methods to identify trends, patterns, and anomalies that inform strategic decisions.
- Communicate analytical findings clearly and persuasively to nontechnical business audiences through structured reports, dashboards, and data narratives.
- Produce a Business Intelligence Strategy Report that translates a complex analytical question into an integrated data story with actionable strategic recommendations.
Outcome Proficiency Groups
MBA 541 helps you grow in three of the five MyMBA program outcomes:
Strategic Thinking & Decision Making
Translate analytical findings into actionable strategic recommendations.
Analytics & Critical Thinking
Integrate data from multiple sources and apply advanced methods to find trends and anomalies.
Communication & Influence
Present findings to nontechnical audiences through reports, dashboards, and data narratives.
Where This Course Leads
The skills you build here carry forward to the MBA Capstone, where you bring all five outcome proficiency groups together to tackle a contemporary business challenge.
