Course Description
Develop advanced techniques for crafting impactful written communications, presentations, and interpersonal interactions to influence key stakeholders. Explore the role of communication in driving organizational change and achieving strategic objectives.
Course Objectives
By the end of this course, you will be able to:
- Analyze the alignment of communication strategies with organizational goals and objectives.
- Evaluate the effectiveness of various communication channels in achieving strategic goals.
- Design tailored communication strategies for diverse stakeholders and situations to achieve specific business objectives.
- Apply data-driven methods to measure and improve the impact of communication strategies.
- Propose innovative communication solutions to address challenges in achieving organizational goals.
Outcome Proficiency Groups
MBA 560 helps you grow in three of the five MyMBA program outcomes:
Strategic Thinking & Decision Making
Align communication strategies with organizational goals and measure what they achieve.
Communication & Influence
Craft written messages, presentations, and conversations that influence key stakeholders.
Ethical Leadership & Social Responsibility
Lead communication through organizational change with clarity, honesty, and respect.
Where This Course Leads
The skills you build here carry forward to the MBA Capstone, where you bring all five outcome proficiency groups together to tackle a contemporary business challenge.
