Course Description
Cultivate the communication skills needed to effectively persuade, influence, and motivate others. Explore psychological principles, rhetorical techniques, and evidence-based strategies to shape opinions, gain buy-in, and drive desired outcomes.
Course Objectives
By the end of this course, you will be able to:
- Compose and deliver a persuasive business message using at least three evidence-based influence techniques tailored to a specific professional audience.
- Analyze stakeholder motivations and adapt persuasive communication strategies in response to real or simulated workplace scenarios.
- Apply psychological principles of influence to craft effective written and oral communications for diverse business contexts.
- Evaluate the ethical implications of influence attempts and propose responsible alternatives using established ethical frameworks.
- Implement coalition-building and consensus-development techniques to address a current workplace challenge through structured negotiation or communication exercises.
Outcome Proficiency Groups
MBA 564 helps you grow in three of the five MyMBA program outcomes:
Analytics & Critical Thinking
Analyze stakeholder motivations to choose the right persuasive approach for each audience.
Communication & Influence
Craft persuasive messages and build coalitions that gain buy-in for your ideas.
Ethical Leadership & Social Responsibility
Weigh the ethics of influence and propose responsible alternatives when tactics cross a line.
Where This Course Leads
The skills you build here carry forward to the MBA Capstone, where you bring all five outcome proficiency groups together to tackle a contemporary business challenge.
