Course Description
Learn strategic approaches to enhancing business communication using AI tools. You’ll explore methods for improving writing quality, maintaining brand voice, and ensuring accuracy when using AI assistants. Features practical exercises in crafting effective prompts and editing AI-generated content for business impact.
Course Objectives
By the end of this course, you will be able to:
- Evaluate the effectiveness of various AI tools for different business communication scenarios, making strategic decisions about tool selection and implementation.
- Design advanced prompting strategies that maintain brand voice and ensure consistent messaging across various communication channels.
- Analyze AI-generated content for accuracy, relevance, and alignment with business objectives, implementing appropriate editing strategies.
- Develop comprehensive communication workflows that integrate AI tools while maintaining human oversight and quality control.
- Assess the impact of AI-enhanced communication strategies on business outcomes through metrics and case study analysis.
Outcome Proficiency Groups
MBA 565 helps you grow in three of the five MyMBA program outcomes:
Analytics & Critical Thinking
Check AI-generated content for accuracy, relevance, and fit with business objectives.
Communication & Influence
Use advanced prompting to keep brand voice and messaging consistent across channels.
Ethical Leadership & Social Responsibility
Keep human oversight and quality control at the center of AI-assisted communication.
Where This Course Leads
The skills you build here carry forward to the MBA Capstone, where you bring all five outcome proficiency groups together to tackle a contemporary business challenge.
